Leaders & Teams

50 Years of Shaping Specialists into Leaders with Heart and Backbone

In 1945, Haldor Topsøe raised concerns in Ingeniøren (The Engineer, a Danish engineering and technology publication) and referred to it as »a bleak chapter« in the history of engineering leadership. This marked the beginning of a revolution that, 30 years later, manifested itself as DIEU – and today lives on as Mannaz. Mannaz, an international training and consultancy company owned by IDA, has, throughout the years, contributed to transforming engineers into competent leaders. In 2025, the company celebrates its 50th anniversary. We spoke with CEO Marianne Egelund Siig about the journey from spreadsheet-based further education to leadership programmes shaped by empathy, sustainability, and human insight.
Article

This article was first published at Ingeniøren on May 7, 2025.

From Protest to Pioneer Spirit

In the decades following the Second World War, it became clear that something was missing among Technical Specialists. Though highly skilled in technical domains — from bridge design to reactor modelling — many civil engineers lacked the tools to lead teams or navigate financial complexities

Inspired by developments in the United States and addressing urgent needs in both industry and academia, the Danish Society of Engineers established DIEU (Dansk Ingeniørforenings Efteruddannelse) in 1975. Its mission was to provide technical specialists with the skills required to lead, manage, and grasp economic principles.

Since then, the landscape has changed considerably. DIEU was renamed Mannaz – meaning “human” – reflecting the shift in essential leadership qualities. Today, leadership programmes combine professional expertise with personal development, sustainable transformation, financial competence, and impactful strategies. Mannaz’s purpose is to “Move what matters”.

At Mannaz, there are now more than 100 employees and 200 international consultants, enabling and facilitating diverse industries, including engineering, tech, pharmaceuticals, SMEs, public administration, and NGOs.

Marianne Egelund Siig, Mannaz’s CEO for five years, emphasises that »the core of leadership development today is transformation, demanding significant efforts from every leader.«

How have the needs for further education among technical professionals and leaders changed over the past 50 years, and how is Mannaz adapting to these shifts?

»Fifty years ago, it was about providing engineers with courses in economics and personnel management. Leadership at the time was hierarchical and more authoritarian – now, leadership is collaborative and not imposed from above. Today, the demands are far more complex: leaders must, beyond professional expertise and financial understanding, also grasp agile processes, diversity, geopolitics, and be emotionally intelligent. At Mannaz, we aim to prepare technical specialists to lead within this multi-dimensional and complex reality.«

Mannaz has a strong tradition of practice-oriented and human-centric learning. How do you ensure that this approach remains relevant in an increasingly digital and globalised world?

»Our goal is to enable skilled, resilient, and empathetic leaders. Our learning models are theoretical, concrete, and practice-oriented. Most importantly, your personal development is at the centre. We receive daily feedback from participants and organisations who appreciate being able to apply the methods and tools we provide. The changes are immediate, and insights and knowledge can be put into action right away.«

Mannaz offers in-person facilitation, virtual learning spaces, and digital platforms. Our core values, however, have not changed since 1975:

»It is still about being able to lead, deliver results, and be transparent in a changing world. Our instructors are both theorists and practitioners, and we focus on training with real dilemmas. That’s what makes us relevant. The fact that it can now also happen on a screen allows more people to join across time zones. The interaction remains dynamic and engaging, even in a virtual space. It saves travel time and CO₂ emissions.«

What are the biggest competency challenges for technical specialists and leaders over the next 10–20 years?

»The pace of change in today’s world is staggering—artificial intelligence, quantum computing, climate shifts, economic instability, and global crises demand leaders who can navigate complexity with resilience and courage. It’s not just about tools and knowledge anymore, but values, systemic thinking, and personal growth.«

»There’s a growing need for interdisciplinary formation. The modern leader must understand technical as well as human and societal developments. Empathy and relationships are essential. It’s not enough to understand systems – one must understand the people in those systems.«

How are you integrating new technologies, such as AI and data analysis, into your teaching formats and content?

»We view AI as both an opportunity and a challenge. It’s not sufficient to simply utilise or be captivated by the numerous possibilities offered by the technology. One must also understand how to employ it responsibly. Our focus is both on teaching how to harness AI effectively and ensuring we use it responsibly ourselves.«

Marianne Egelund Siig mentions experiments with AI-based coaching tools, learning apps, and data analysis that adapt teaching to the individual’s development profile.

»AI has the potential to democratise leadership development. Imagine having a personal AI coach to consult with between your meetings. That’s the next chapter for us.«

What role would you like Mannaz to play in society and business over the next 50 years?

»Mannaz builds on 50 years of leadership development expertise, paired with an innovative drive that ensures continued relevance. Our focus extends beyond leadership education to fostering stronger, sustainable organisations and contributing to a better society.«

Currently, there is an even greater demand for strong STEM leaders capable of addressing global challenges both within Denmark and on an international scale.

Marianne Egelund Siig highlights with pride Mannaz’s collaboration with engineers and STEM specialists, emphasising Mannaz’s purpose to help leaders and organisations become more sustainable over the next 50 years.

5 COMPETENCIES TO TRANSFORM TECHNICAL SPECIALISTS INTO LEADERS OF THE FUTURE
Future Leadership Capacity

As global challenges and increasing complexity continue to shape the world, the importance of leadership has never been greater. Both formal leaders and organisations must strengthen their leadership capabilities by embracing these five essential competencies:

1

Strategic Thinking and Decisive Action

In today’s dynamic environment, strategic thinking, scenario planning, and purposeful, agile actions are essential. Leaders must excel in analysing complex trends and data to establish clear strategic directions and priorities that inspire support, while ensuring adaptability and ongoing organisational transformation.

2

Sustainable, Ethical, and Values-Driven Leadership

Future leadership should prioritise responsibility, ethics, and sustainability. This involves developing organisations, products, and processes that are both profitable and beneficial to society and the environment.

3

Leadership Across Systems, Cultures, and Technologies

To tackle multi-dimensional challenges, we encourage leaders to apply collaborative thinking across organisational, cultural, and technological divides. This demands a comprehensive understanding, systemic thinking, and the ability to harness collective intelligence through collaboration, embracing diverse networks, partnerships, AI, and robotics.

4

Ability to Create Motivating Work Cultures and Shared Direction

Relational intelligence, authentic empathy, and the ability to build trust are key. Future leaders must be able to build inclusive, meaningful communities where leadership and collective direction go hand in hand. Leaders must navigate complex networks, collaborate internationally, and understand cultural differences.

5

Focus on Learning, Curiosity, and Innovation

Leaders must be role models for lifelong learning and continuous development. The ability to promote a culture of learning where mistakes are seen as opportunities for growth, and where curiosity and experimentation are vital for an organisation’s current perform.

50 years of experience
Delivered to you

Since 1975, we have created movement and results with people and for people. New knowledge brings new opportunities to act.

Gain new insights and join the celebration!

Would you like to hear more?

Inspiration
Diversity, Equity and Inclusion The inclusive workplace promotes mental health and delivers a better bottom line

Companies that focus on inclusion and psychological safety experience fewer sick days, higher engagement, and better results. Data shows that for every DKK invested in mental health, there’s a return on investment of five to six DKK. Inclusion isn’t just a value — it’s a proven business strategy. So, what can you do today to create more well-being around you?

Change & Transformation Generational Leadership: It’s About Much More Than Age

Managing people is highly complex. Individuals cannot (and should not) be differentiated and led solely based on their birth year. Let us abandon predefined categories and embrace a ‘both-and’ approach—yes, it is more complicated, but it also leads to far greater success!

Leaders & Teams Leader of 2025: Change is not a project - it is you

Stop scoping change as projects but start making new digital advancements accessible and integrate adaptability as a key leadership skill. When change has become a constant and fundamental condition of leading organisations, the ability to manage change can no longer be separated as a moment in time activity. The inherent ability of quickly and organically responding to changing conditions is not the competitive parameter that will separate successful organisations from those who will be left behind.

Did you find the article interesting?


The potential is people