Finance for Executives
Position your company for future success
Exploring the diverse financial challenges faced by senior executives today, the business finance program provides a framework for implementing a strategic use of financial resources, and thereby positioning your company for future success. After this program in business finance you will have a better understanding of your role in driving a consistent strategy, and ultimately financial performance. You also get the tools for measuring and managing the three key ingredients of value creation: organic revenue growth, return on capital and sustainability. The executive program in business finance combines the best of theory and practice presented by David Wessels, Adjunct Professor, Ph.D. of Finance and Director of Executive Education at The Wharton School of the University of Pennsylvania.
Who takes part?
The program is primarily aimed at executives with a non-financial background. Participants are typically C-suites, EVP, SVP, VP, Senior Directors, Owning Partners etc. who wish to upgrade their financial toolbox for understanding and assessing the strategic aspect of financial resources.
On the course you will work with:
- Tools for successful financial performance
- Strategic segmentation
- Selling expenses, operating margin, working capital
- Cutting-edge executive dashboard
- Research on more than 200 companies
- Strategic drivers of value creation
- A simple assessment tool to value projects, products, and customers
- The cash conversion cycle
- Tools to measure performance
Module 1 - C-Suite Mindset: Strategic Drivers of Value Creation
The data is clear. Best-in-class companies drive superior financial performance by executing a consistent strategy in “momentum” markets. Using research on more than 200 companies, we examine how to identify the momentum markets that will augment organic growth, how to craft the right company-wide capabilities to drive financial performance, and how to define each person’s role to assure successful execution.
Module 2 - Key Value Drivers: Linking Corporate Strategy to Valuation
Too often, organizations equate growth to value. But top-line growth can be deceiving. What really matters is whether the company’s growth is profitable, whether it is sustainable, and how much investment is required to achieve it. In this session, we derive a simple assessment tool that allows management to value projects, products, and even customers, to determine where and how to prioritize resources.
Module 3 - Digging Deeper: Getting Behind the Numbers
Every financial statement tells a story. In this session, we use financial statement analysis to create an integrative perspective on how the company generates growth, return on capital, cash flow, and ultimately valuation. We use competitor data from the pharmaceutical industry to build a data-rich context for future decisions, addressing the differences between lagging and best-in-class performance. Using industry data, we dig deeper on selling expenses, operating margin, working capital, and the cash conversion cycle.
Module 4 - From Strategy to Action: Crafting the Executive Dashboard
To drive best-in-class performance, executives need insightful tools to measure performance and proactively manage their business. In this session, we create a cutting-edge dashboard that gives executives better visibility into their business. Unlike most current performance indicators however, this dashboard will focus on how the metrics are interconnected in order to provide a holistic view of the business and avoid “managing to the metric.
Benefits for you
- Develop a CEO mindset that thinks strategically about the business; with a special focus on growth and financial performance
- Understand your role in driving a consistent strategy, and ultimately financial performance
- Measure and manage the three key ingredients of value creation: organic revenue growth, return on capital, and sustainability
- Understand why traditional value metrics such as operating margin and earnings per share often fail to measure value
- Benchmark the performance of a company against its competitors
- Propose actions that will improve operating margins, right-size selling expenditures, and manage working capital more effectively
- Create an integrated set of performance metrics that provide insight into the performance of a business
- Identify which operational levers have the greatest impact on the business
- Determine when intervention is required and what it will take to a project back on track
Benefits for your company
- A more skillful and inspired leader
- A leader with an upgraded financial toolbox
- A leader who can challenge the status quo with a smarter approach to financially strategic decisions
The price includes:
Before the course
During the course
- Materials and books
- Light breakfast
- Coffee, drinks, fruit, and snacks
After the course
- Certificate of completion
Practical learning method
The program teaches the concepts of finance in a straightforward and easy-to-understand manner. In order to ensure that participants are able to use the tools immediately after the program, it will include case studies of current interest. The cases will create the foundation for learning and provide opportunities to discuss and spar with other participants as well as the professor.
David Wessels Ph.D., is an Adjunct Professor of Finance, and a Director of Executive Education at the Wharton School of the University of Pennsylvania. He also holds a secondary appointment on the finance faculty at the Anderson School at UCLA.
Named by BusinessWeek as one of the top business school instructors in America, David teaches courses on corporate valuation, venture capital, and performance management to undergraduates and MBA’s in Philadelphia and San Francisco. He has received the Excellence in Teaching Award from his MBA students 11 times since 2004. David also teaches executives around the globe for companies such as Coca-Cola, Lockheed Martin, McKinsey, Microsoft, Philips, PricewaterhouseCoopers, Siemens, and UPS.
His co‐authored book on driving value creation, Valuation: Measuring and Managing the Value of Companies, is considered the standard text for valuation and was recently named by the Economist as a candidate for the most impactful modern book on the global economy.